Stop Spin Doctoring.

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What is a spin doctor ?

Being referred to as a spin doctor is not a term you want to have attached to your name if you work in PR. A spin doctor is an unfortunate slang term that has been associated with PR professionals from practitioners using poor practice in their profession. They have received this nasty nickname through putting a “positive” spin on bad news.  These individuals often use lies to build their credibility and reputation with their public. Continue reading